New Entrepreneur (NE)
Name and surname – Vilte Praneviciute
Country – Lituania
Sector – agriculture and education
Orchidėjų Laboratorija, website: https://orchidejulaboratorija.lt/
Host Entrepreneur (HE)
Name and surname – Isaac Sanabria García
Country – Spain
Sector – agriculture, gardening
Name of business: Cactus Almeraya
Details of the exchange
Period of Exchange: 4/11/2024- 24/02/2025
Duration of exchange (months) – 4
Cactus Almerya and Orchidėjų laboratorija have developed a practical exchange in both knowledge and skills for the launch of two websites, one dedicated to the online sale of cactus and succulents and the other of orchids.
For Cactus Almerya was important to renewal of the current strategy by improving customer experience, whose objective has been loyalty and referral to attract new potential customers. actions integrated into a digital marketing strategy on social networks and suggestions
Activities undertaken: (Max. 1000 characters)
For Cactus Almeraya-marketing campaign for the new Cactus Almeraya website and increase sales in the Christmas season and spring.
Increased the visibility of the company on social networks, generate content aimed at attracting visits from potential clients
Improve the customer’s visual experience, by rethinking some sections, incorporating more information that can facilitate the consolidation of a more sustainable relationship with the customer.
Reinforce differential messages such as: commitment to the green economy, the ecological approach, production within the Natural Park, rational consumption of water, the commitment to recycling packaging, etc.
Blogs- not only translated but also Seo’s done
For Orchidėjų laboratorija”.- definition the potential scope and clients of the online orchid shop and communication in social media channels.
An orchid business plan and a training channel to get started in orchid care.
She has visited orchid growers and other plant nurseries in the region, where saw best practices for growing and selling live plants.
After creating a business plan for orchid nursery, NE has pivoted her idea to education seminars and workshops with orchids as well as online paid classes.
She has successfully prepared a website for attracting leads and generating interest in this innovative service: https://orchidejulaboratorija.lt/
With the help of HE prepared a Canva plan for this new services. Made two new partnerships: one with online training provider in Lithuania MokymaiPro.lt and the TAU University- a non-profit organization in LIthuania for elderly education, where she will be conducting 6 paid workshops.
We have doubled followers on social networks, and we have a real brand on our website in line with this time. We have renewed our ideas and also got two campaigns, one for Christmas and another for springtime, new website (products, blogs) updated blog SEO has been translated into French
We also have a possibility of future collaboration. We have generated friendship with a young entrepreneur, getting to know Lithuania and its culture, food and way of life thanks to Vilte
NE -with the help of Cactus Almeraya founders I have created my business plan as well as experienced a reality of having your own plant shop. Got a real view into supply and growing of plants for sale.
Prepared my business plan.
Got 3 new contacts of orchid grower in Spain, a cactus nursery in Spain and an orchid supplier in the Netherlands. Created my website: https://orchidejulaboratorija.lt/
Experienced Spain culture and hospitality – I am grateful for this opportunity to learn from Marta and Isaac. I hope to collaborate in the future with them.